Reimagined the traditional cable television provider’s video experience for set-top box and mobile phone at a time when their base customers were just beginning to ‘cut the cord’ in 2017-2018. 

Existing Product Audit (Design, Experience & Technology) • Stakeholder Interviews • Qualitative User Research: Contextual Inquiries & User Interviews • Quantitative User Research: Survey with Mix of Existing & Prospective Customers • Market Segmentation • Research Insights & Northstar Alignment • Information Architecture • Content Design & Taxonomy • Wireframes • Visual Direction • High Fidelity Key Screens • Comprehensive Product Design System • Interaction Design Across Set Top Box & Native Mobile Applications • Motion Recommendations • Collaboration with Client Development Team • Prototype Demonstrating Key Screen Navigation • Epics Backlog & User Stories Outline for Delivery