CFDA (Council of Fashion Designers of America) & Accenture Interactive

Amplify Established Designers: Growth Accelerator

Working closely with established CFDA members including CEOs from Ralph Lauren and Kate Spade, we developed innovative concepts utilizing data and emerging technology to accelerate the growth and reach of established luxury retail brands. This project was created in partnership with CFDA and Accenture Interactive in 2019, in collaboration with Al Sambar of Kurt Salmon. Resulted in increased CFDA membership satisfaction and 10% growth among the targeted established designer segment, along with $12M new project work for Accenture Interactive in 2019.

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Neiman Marcus Flagship Digital Screen Strategy