Walmart & Acuity Lighting

Smart-Lighting Enabled In-Store Marketing Experience

Conceptual collaboration with Walmart & Acuity to explore leveraging connecting lighting and existing customer data to unlock new vendor funded marketing opportunities in addition to meaningful, engaging customer experiences. 

2 WEEK PROJECT / Experience & analytics review of walmart.com and walkthrough of key stores using acuity connected lighting • SME interviews with Acuity Lighting engineers, Walmart store operations, and vendor stakeholders • Secondary market research • User mindsets & use cases concepts • Concept illustration & low-fidelity interface mockups • Value case